Ich Bus in Urlaub
Coach travel is diverse! Coach travel is modern! Coach travel is climate friendly! Coach travel is so much more! Coach travel has many positive characteristics, which are unfortunately far too little known to the general public. In many people's minds, coach travel is equated with a coffee trip. For example, not everyone realises that you can also travel by coach to the Oktoberfest. Or that a coach trip can take you directly to Lake Maggiore - without the stress of changing and waiting.
The "Ich Bus in Urlaub" (I Bus on Holiday) campaign focuses on the diversity and attractiveness of coach travel. The motives can be individually adapted to the respective destination or event by RDA members.