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German holiday travel in positive mode

The German organised holiday market is enjoying a continued boom after a record year in 2018 driven by high demand for beach and cruise holidays, according to the latest GfK Travel Insights survey. Turkey is back in demand with 58 % growth in turnover while Greece is still performing very well. The Eastern Mediterranean destinations are enjoying growth of 9 %. In contrast, the Western Mediterranean destinations have suffered a drop of over 10 % but Mallorca still remains one of the most popular Mediterranean destinations for German sunseekers.

The five most-booked holiday destinations for summer 2019 are:

  1. Antalya (Turkey)
  2. Palma de Mallorca (Balearic Islands/Spain)
  3. Crete (Greece)
  4. Hurghada (Egypt)
  5. Kos (Greece)

Spending for holiday and private trips grew by 5 % in 2018 to 67.9 billion Euro for pre-booked holidays of more than one night’s duration. This is 3.3 billion Euro more than in 2017. When holiday spending in destinations is included, this sum then rises to a substantial 95.6 billion Euro.

Tour operators and package holidays in particular have benefitted from a strong demand for beach holidays and from a comeback of Turkey as a popular beach destination. Germans took on average three holiday trips in 2018 (+3 %) spurned on by favourable summer weather, short trips grew by 6 %. Spending on package holidays and trips organised by tour operators grew to 36 billion Euro and increased by 7 % over 2018 – accounted for by growth in bookings for bathing holidays in Turkey, Egypt and Tunisia. Bathing or beach holidays grew in total by 18 %, these holidays being primarily booked as tour operator packages.

Online bookings grew by 16 % in 2018. Online tour operator package holiday bookings grew from 32 % to 35 %. More than half of the individually organised holidays were booked online with a strong upward growth noted.

Further information:


Christina Gehlen
Phone: +49 221 912772-19
Fax: +49 221 912772-27

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