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ECM Benchmarking Report – European cities see tourism gains

Berlin Sunset © Dr. Patrick Patridge

Tourism in European cities continues to grow and is a major component of coach holiday programmes – city breaks and weekend culture breaks in particular. The latest statistics from European Cities Marketing (ECM) indicate an average growth rate of 7.4 % in the reporting period 2016-2017.

The 14th edition of the ECM Benchmarking Report – an association for European tourist boards, convention bureaus and city marketing organisations — includes statistics from 126 European cities and presents a measure of the total number of hospitality bednights over the course of a year in those cities.

The Top 5 cities in the 2016-17 report – London (79.9 million), Paris (48.1 million), Berlin (31.1 million), Rome (29.3 million) and Madrid (19.3 million) – held their respective positions.

Among the Top 15 cities in the latest report, Amsterdam bednights increased most at 13.4 %, although the city remained in 10th position. Istanbul was the biggest mover, jumping to No. 8 from No. 13 with an increase of 12.4 %. Munich moved up two positions to No. 9 with an 11.7 % increase. Lisbon remained at No. 15 on the list, but saw the fourth highest growth rate of 9.8 %.
The report also found that international bednights rose, growing 7.6 % as a result of increases from Russia (up 26.7 %), China (up 16.5 %) and the United States (up 15.5 %).

While this is, indeed, welcome news, we still have to ensure that increased tourism traffic to popular urban destinations does not lead to barriers being raised to coach tourism access in particular. This is a major concern in cities such as Amsterdam, Barcelona, Florence, Rome and Munich among others and an issue that is currently being addressed by both the RDA and EACT – the European Alliance for Coach Tourism.

ECM reports twice a year on the state of the tourism industry. The MODUL University Vienna produces the report, which is available at

Executive Summary:


Annette Heinemann
Phone: +49 2244 90 33 33
Facsimile: +49 2244 87 74 22

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