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RDA Group Travel Expo 2019 in Friedrichshafen – A Review

Photo: RDA Press Conference in Friedrichshafen © RDA Expo GmbH

The RDA Group Travel Expo is the largest European trade-only, sales and purchasing exhibition for the coach and group tourism sector which takes place in April in the Zeppelin town of Friedrichshafen and in July in the Cathedral City of Cologne. The motto of this year's RDA Group Travel Expos is "Living Culture".

Sunny blue springtime skies and an upbeat atmosphere were noticeable at this year’s RDA Group Travel Expo on 2nd and 3rd April 2019 in Hall A1 of Messe Friedrichshafen near scenic Lake Constance.

About 400 exhibitors from 24 countries exhibited – including 70 first-timers such as Pakistan and Russia. Trade visitors from hundreds of coach and group operator companies throughout Germany and from the neighbouring countries of Austria and Switzerland participated.

The response from both exhibitors and trade visitors alike to business dealings in the spacious and bright exhibition hall has been encouraging. Face-to-face meetings with coach and group holiday specialists and the evident quality of business contacts made were praised.

The coach and group tourism sector allows millions of guests to explore and discover our wonderful continent and experience its living culture every year. In 2018, some 4.21 million Germans took a coach holiday of over five days duration (6 % of the total German leisure travel market).

RDA President and RDA Group Travel Expo Managing Director, Benedikt Esser, reiterated in his opening address the importance of Europeans working together. RDA Group Travel Expo participants do not only play a valuable role in binding Europe together as a cultural and economic space but also in facing current challenges, such as Brexit, or maintaining coach group accessibility to popular European city destinations.

The next RDA Group Travel Expo takes place on 9th and 10th July 2019 in Cologne.

Next year’s RDA Group Travel Expos will take place on 21st and 22nd April 2020 in Friedrichshafen and on 7th and 8th July 2020 in Cologne.

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The exhibition theme of the RDA Group Travel Expo 2019 is living culture. Trade visitors should avail of this splendid opportunity to feature cultural attractions and special “local” moments for coach holiday groups in their tours. Inspiring tour programmes and innovative approaches are guarantors of customer satisfaction, repeat business and future growth.

Please inform your industry colleagues and national coach tourism association members of the excellent sales, presentation, market research and B2B networking opportunities available at the RDA Group Travel Expos.

The USP of the RDA Group Travel Expos is the high willingness to place orders. Therefore, this is a sound business opportunity not to be missed.


Annette Heinemann
Phone: +49 2244 90 33 33
Facsimile: +49 2244 87 74 22

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