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Personal contacts are what really count

Photo: © RDA-Workshop Touristik-Service GmbH

The RDA Group Travel Expo Trade Visitor Survey reveals that over 90 % of RDA Group Travel Expo 2017 Cologne participants plan to return in 2018. 50 % seek new offers, 42 % wish to get to know exhibitors personally – underlining the importance of face-to-face contacts – and 49 % wish to gain an overview of the market. Visitors were also happy with exhibitor performance, 75 % stating that their expectations regarding product range and information offered were satisfied.

RDA President and Managing Director of RDA-Workshop Touristik-Service GmbH, Benedikt Esser, stated that, “Our concept of organising two exhibitions in two locations at two seasonal times of the year is gaining traction. Some 3,000 trade visitors attended our Cologne exhibition, even though for the first time ever it was one day shorter.”

The exhibitions in Friedrichshafen and in Cologne complement each other. Trade visitors in Cologne traditionally come from North Rhine-Westphalia (40 %), Hesse and Rhine-Main-Neckar metropolitan areas – the German regions with the highest density of coach companies and tour operators. 22 % of trade visitors came to Cologne from abroad. According to Benedikt Esser, this last figure does still offer growth potential and attracting trade visitors from beyond Germany will be a priority in 2018.

Exhibition success is, however, not only measured by the quantity but also by the quality of contacts made. Most exhibitors were satisfied with the quality of trade visitor contacts and order enquiries made in Cologne. Personal contacts are considered very important by exhibitors as they enable them to tailor exclusive offers to their client’s needs and to nurture their B2B networks.

The RDA Group Travel Expos are Europe’s largest dedicated sales and purchasing exhibitions for the coach and group travel sectors. The goal is to offer the full range of products, destinations and services from A for agencies to Z for zoo! Next year’s RDA Group Travel Expos will take place on 10th and 11th April 2018 in Friedrichshafen on beautiful Lake Constance and on 3rd and 4th July 2018 in the gothic cathedral city of Cologne. The trend theme will be “Magic Nature”.

Please inform your industry colleagues and association members of the wonderful B2B sales, market research and business networking opportunities available at both RDA Group Travel Expo exhibition venues.

Further information and contact:
RDA-Workshop Touristik-Service GmbH
Tel. +49 (0)221 120448
E-Mail: service @rda-workshop .de
Twitter Hashtag: #RDAGTE18
Information about Friedrichshafen: and
Information about Cologne: and


Annette Heinemann
Phone: +49 2244 90 33 33
Facsimile: +49 2244 87 74 22

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