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„Living Culture!“ in focus

Photo: Benedikt Esser with Stefan Köhler, Mayor of the city of Friedrichshafen © RDA Expo GmbH

In 2019, the RDA Group Travel Expos leading theme is “Living Culture!” Following Magic Nature in 2018, we would like to motivate our exhibitors once again with a topical trending theme. “Living Culture!” does not only mean advanced civilisation such as museums, concert halls or world heritage sites, but rather involves creating packages that put living authenticity – any kind of culture – into diverse travel experiences”, says Benedikt Esser. This could involve a wide spectrum of programme building-blocks, from a brewery visit or a visit to a chocolate factory for example to experiencing specific urban quarters from an insider perspective or a specially themed pub crawl.

Added to this are extraordinary experiences created by encounters and conversations with local people. “This creates group experiences and dynamics that reach far beyond the ordinary – enabling tour operators to stand out from their competition”, emphasises Esser. “Living Culture!” also means experiencing with all the senses. Such memorable travel experiences enjoy a long-lasting resonance for tour participants.


Annette Heinemann
Phone: +49 2244 90 33 33
Facsimile: +49 2244 87 74 22

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