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AAT Kings – 20 years exhibiting at RDA

Georg Vollmer, AAT Kings’ General Manager Europe © AAT Kings

Uluru and AAT Kings tour coach © AAT Kings

AAT Kings, established over 100 years ago in Sydney, is Australia’s largest coach tourism operator and incoming specialist for high-quality escorted tours of Australia and New Zealand. AAT Kings celebrates its 20th anniversary as an RDA-Workshop / RDA Group Travel Expo exhibitor on 10th and 11th April 2018 at the forthcoming RDA Group Travel Expo 2018 in Friedrichshafen – Stand A01.

Georg Vollmer, AAT Kings’ General Manager Europe, believes that long-haul holidays can help bringing coach holiday brochures and offers to life, attracting new customers to coach companies while at the same time generating attractive margins.

“Coach operators are not always experienced in long-haul destinations such as Australia and New Zealand and owners often tend to do things as they have always done,” says Georg Vollmer, “but when a younger generation takes over, they see growth potential in air-coach travel to attractive destinations such as Australia and New Zealand. Such tours provide additional marketing and sales opportunities and help maintain customer loyalty. In my experience, there is a buoyant demand for long-haul trips, so if coach holiday operators do not sell these, customers will seek elsewhere.”

AAT Kings sells tours with stopovers in Hong Kong. A sample 17-day tour of Australia includes Sydney and the Blue Mountains, Melbourne, Alice Springs, Uluru and Queensland’s Great Barrier Reef. Coach operator staff members often accompany tour groups – something that serves to reassure customers. With the coach season running from October to March in Australia, there is often scope for busy European operators to promote long-haul trips and to extend their operations season at the same time.

Georg Vollmer is very keen to develop business with European coach and group travel operators and offers a number of guaranteed departures that enable partners to book customers without having to ensure minimum numbers, so that they can include exciting offers in their programme and be certain that the holidays will be delivered.

Georg Vollmer regards AAT Kings’ RDA membership of over 20 years and participation in the RDA Group Travel Expos in Friedrichshafen and in Cologne as essential for nurturing existing contacts and for making valuable new B2B business connections.

Further information:
AAT Kings Tours (Deutschland) GmbH
c/o Mr. Georg Vollmer
Aidenbachstraße 52, D – 81379 Munich
Tel.: +49 (0)89 54 41 64 44
E-mail: sales @aatkings .de; Web:


Annette Heinemann
Phone: +49 2244 90 33 33
Facsimile: +49 2244 87 74 22

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