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Qualified Tour Guides Seminar from 2nd to 4th February 2018

The RDA-Academy “Qualified Tour Guides” seminar takes place in the beautiful Hanseatic city of Bremen from 2nd to 4th February 2018.

Tour guides, coach drivers, sales and service personnel are all important channels of communication, service touch-points and nodes of interaction in the group and coach tourism sector. These colleagues, their motivation and professionalism in delivering services can influence customers’ perceptions of quality and service. They can tell a story and help establish the right atmosphere, and add value to the overall coach and group holiday experience. To use modern marketing terminology, they are a branding opportunity and a branded experience with memorable storylines: Calling cards for coach operators, for incomers and for destinations alike.

A definite guarantee for well-organised and well-received group tours and coach holidays are professional tour guides. Qualified tour guides are a key not only for successful but also for safe group and coach holidays. They are important image bearers for the coach and group tourism sector as a whole. Investment in tour guiding and in qualified tour guides is, therefore, a valuable investment in the industry’s future success.

The RDA-Academy “Qualified Tour Guides” seminar will focus on the following subjects and themes:

  • Guest and tour operator needs and requirements
  • Organisation: Standard situations such as check-in, departure, breaks, hotel arrival and excursions, office procedures
  • Dealing with emergencies
  • Methodology-didactics-social competence: Guest types, holiday information, on-the-road commentaries and guided tours
  • Psychology basics: Conflict situations (coach driver, guests)
  • Travel law and qualified procedures for dealing with complaints
  • Tourism knowledge: Basics of working with the tourism supply chain
  • Geography: What tour guides should impart to guests; templates for summarizing information on destinations, culture and people
  • Caring for, dealing with and motivating guests
  • Tour guiding and self-employment
  • Guiding combined coach-flight-cruise trips

The RDA-Academy “Qualified Tour Guides” seminar also serves as preparation for the German tour-guiding certificate examination on 5th and 6th February 2018 in Bremen. The Tour Guide Certificate has been issued jointly since 2001 by the BTW The Federal Association of the German Tourism Industry and the University of Applied Sciences Bremen. This was originally developed by a BTW Tour Guiding Project Group under the direction of RDA CEO Dieter Gauf. Students from the University of Bremen, tour guide practitioners and beginners alike are permitted to sit the examination.

The “Qualified Tour Guides” seminar is recognized by our industry and considered an essential element of tour guide training. It is presented and delivered by RDA CEO Dieter Gauf and Prof. Dr. Harald Bartl. Please note that this seminar is highly beneficial and recommendable to RDA member companies based outside Germany and for RDA partner federation members (e.g. CTA, CPT UK, CTTCI, SNCO, EACT and ETOA member companies) – for their German-speaking tour guides and for their coach tour operations staff in particular.

Further information:


Annette Heinemann
Phone: +49 2244 90 33 33
Facsimile: +49 2244 87 74 22

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