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01.04.2016

German holiday behaviour in 2015 - selected first results of the 46th FUR Travel Analysis

53.4 million German holidaymakers took a total of 69.1 million trips in 2015. Expenditure on holiday trips amounted to € 65.9 billion. Holiday travel propensity equalled 77% (the proportion of the population of 69.2 million people: 14+ years, German-speaking in private households who took at least one holiday trip of at least 5 days duration in 2015). A total of 77.1 million short holiday trips of 2 - 4 days duration were also taken by some 31.7 million Germans (worth some € 21.1 billion). The statistic that interests RDA members and RDA-Workshop exhibitors is that for coach holiday travel which had a market share of 7% (8% of domestic travel; 7% of travel abroad).

The outlook for 2016 is on the whole quite positive. At the beginning of 2016, most people in Germany are already in holiday mood: 39 % have concrete travel plans (2015: 38 %), only 12 % are certain that they will not go on holiday (2015: 11 %). That does not mean, though, that the Germans turn a blind eye on the global political situation and its ramifications. This becomes apparent in a distinctly bleaker prospect on the general economic front in Germany than one year ago. Nonetheless, these figures are still far away from the low point recorded in 2009.

For the realisation of travel plans, however, the assessment of an individual’s economic situation and its future development is more important than the evaluation of the general situation. Regarding this, 70 % of the population do not expect any change (2015: 72%), 15% believe in an improvement (2015:18%) and 14% expect a change for the worse (2015: 11%). Against this background, FUR assumes a solid demand for holidays in 2016. Certain shifts with regards to travel destinations, types of holidays or later bookings are of course possible and are indeed being presently witnessed.

The package holiday remains the most important form of holiday organisation for Germans, especially in travel agencies, which are still the most important booking channel. Structural changes in favour of single bookings, accommodation providers and internet portals are in full train. The main driver behind this trend is the growing number of online bookings - up from 11 % of all pre-booked holiday trips in 2005 to 36 % in 2015. It is expected that a majority of all holiday trips will be booked online before 2020.

As in previous years, Germany was the most popular holiday destination for Germans in 2015, with a 29% market share of all holiday trips. In terms of destinations abroad, Spain is still the uncontested leader with a current market share of more than 13 %, ahead of Italy and Turkey. Austria is in fourth place. For the first time, Croatia and Greece managed to pull ahead of France with a slim lead.

The most popular type of holiday in 2015 was the beach/ sunbathing holiday, followed by resting and nature holidays. It can generally be said that today’s multi-optional customer likes to mix different types of holiday once they are not too monotonous or too strenuous. Consequently, types of holiday that fit into this scheme are on the rise.

Contact

Annette Heinemann
Phone: +49 2244 90 33 33
Facsimile: +49 2244 87 74 22
E-mail: presse@rda.de

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