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30.03.2016

European City Tourism Grows by 4.2 %

Good news for coach and group tourism operators and suppliers: according to the new European Cities Marketing “European Cities Marketing Benchmarking Report”, city tourism in Europe continues to grow despite a troubled political year. Based on preliminary results, total bed nights were up by 4.2 % in 2015. Bed nights by international tourists grew by 4.4%. The preliminary data is drawn from the results for 61 of 110 cities representing a total of 373.9 million bed nights.

In 2015 London and Paris recorded about 100 million bed nights between them, and continued to lead Europe's city tourism industry in terms of total bed nights. Paris recorded a decline of 2.1%, mainly due to the terrorist attacks. Berlin retained third place among the top five cities together with Rome, achieving a milestone of 30 million bed nights. Of the top 10 European cities in terms of international bed nights, above-average growth was achieved by Madrid (+12.8%), Berlin (+9.1%), Budapest (+6.9%), Prague (+7.0%), Vienna (+6.1%) and Rome (+4.7%).

Germany, the USA, and the UK once again topped the list of source markets, representing 28 % of bed nights in European cities. China continued to be the strongest growing market (+32%), doubling its 2014 growth rate.
Further information: www.europeancitiesmarketing.com and http://www.europeancitiesmarketing.com/research/reports-and-studies/ecm-benchmarking-report/

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