Sound and reliable market statistics are the basis for successful coach tourism marketing, promotions and sales and for effective RDA-Workshop preparations. The RDA Market Research Report 2010 is available for download online at www.rda.de in German-language only. The following is an English summary of its principal findings for your perusal and planning.

Summary of German Coach Tourism Facts & Trends

Companies and employees:

• Private coach companies: 4,700
• Full-time employees in coach companies: 79,000
• Coach drivers: 44,000

Coach travel – economic factors:

• Turnover: € 6.6 billion
  • Public coach transport: € 4.7 billion
  • Coach holiday travel: € 1.7 billion
• Jobs dependent on coach holiday travel: 320,000

 
Coach tourism – market volume:

• Coach holidays (over 5 days duration): 5.6 million
• Short holidays by coach (2 - 4 days duration): 12 - 15 million
• Occasional travel (day trips, class trips, outings): 80 million
• Average duration of German coach holidays: 9.8 days

Coach holidaymakers:

• Total number (for coach holidays over 5 days duration): 4.8 million
• Percentage 60 years and older: 63.2 %
• Percentage 14 - 29 years: 18.1 %
• Average age: 57.6 years
• Percentage pensioners: 59.6 %
• Sex: 39 % female, 6 % male
• Percentage from towns and cities of over 50,000 inhabitants: 66.0 %
• Leading German source-markets are:
  • North-Rhine Westphalia: 20.0 %
  • Bavaria 12.4 %
  • Saxony 10.9 %

Coach holidays destinations:

• Germany (more than 5 day’s duration): 2.0 million
  Top German destinations: Bavaria, Mecklenburg-Vorpommern, Baden-Württemberg

• Abroad (more than 5 day’s duration): 3.6 million
  Top destinations: Italy, Austria and Poland
  
  

Market and offers development:

• Travel programmes are becoming more flexible with a loosening up of schedules and content density
• Coach holiday travel duration is being optimized by the inclusion of air transport
• Offers are becoming increasingly customer group specific
• Demand for combined offers such as coach-cruise trips is relatively stable
• City and round trips are enjoying strong demand
  
  

Further information:

Ms. Susanne Uhlworm
Tel: +49 221 91 27 72 21
E-mail: marketing @rda .de