Exhibitor invitations are under way for the RDA-Workshop 2010 from 27th to 29th July 2010. Cologne Fair will be the centre-point of the coach and group tourism sectors. A special RDA-Workshop marketing / offers campaign has been initiated for the second year running. The exhibition will focus once again on a popular group travel trend: “Cycling, Trekking & Co” – a theme which was chosen by a clear majority of last year’s RDA-Workshop exhibitors.

The question of a preferred RDA-Workshop offers campaign theme was posed as part of the RDA-Workshop 2009 Exhibitors Survey. “Our exhibitors voted and the result was: ‘Cycling, Trekking & Co’, was the clear favourite among seven options’ says RDA-Workshop Touristik-Service GmbH Managing Director, Karin M. Kohls.
The campaign theme aims to motivate exhibitors to come up once again with innovative new offers and market-oriented concepts specifically tailored to the coach and group tourism sectors. “Walking” was the 2009 inaugural theme which lent a very distinct accent to the RDA-Workshop as a whole.

Campaign theme with appeal:
The 2010 theme exerts considerable appeal. Cycling tourism has been booming for years and has developed into an important tourism growth segment. Cycle outings and cycling holidays achieve gross sales of almost EURO 3.87 billion in Germany alone, according to research conducted by the DTV (German Tourism Federation). Ca. 22 million overnights are generated by cycle tourists. An increasing number of coach and group tourism operators are positioning themselves with offers that appeal to a broad target-group – from guests seeking simple relaxation, to sightseeing stage-winners and fully-fledged cycling enthusiasts.

The final whistle for the RDA-Workshop 2009 Exhibitor Survey was blown at the same time that a decision for the 2010 campaign motto – “Your access to group travel success” – was made. The Exhibitor Survey is the most important feedback channel available to RDA-Workshop exhibitors. One of the principal statements was: 42.5 per cent of exhibitors rated the frequency of visits to their stands as either “very good” or “good”. This was an increase of 7.2 percentage points compared to the previous year. Similar tendencies were noted concerning business deals closed: 74.9 per cent of exhibitors were either “Very content” or “content” – the 2008 figure being 64.6 per cent. So make sure that you avail of your RDA-Workshop Exhibitor Invitation to guarantee your access to group travel success.

Further information (please note new address!):

RDA-Workshop Touristik-Service GmbH
Ms. Karin M. Kohls
Hohenstaufenring 47-51
DE-50674 Cologne
Phone:    + 49 (0) 221 / 12 04 48
E-mail:    service @rda-workshop .de
Internet:    www.rda-workshop.de