Market Data

New studies on internet usage in Germany and in the UK

A representative “Bitkom* (German Internet Federation) study recently published by market research company, Aris, shows how Germans keep themselves informed about daily news and personal interests:...

Essential reasons why coach tourism marketing should adopt a “Twitter”-type approach

In their bestselling book, “Made to Stick” (2007), Chip and Dan Heath talk about why some ideas survive and why some ideas die. Their advice is that if you want to make a lasting impression, you have...

More than 50 million Germans are now online

Internet usage in Germany has reached unprecedented levels according to a new ARD / ZDF (German national TV stations) ‘Online Study 2011’. The 50-million mark has been exceeded for the very first...

Destination Germany on the road to success

All signals indicate growth in tourism to Germany – the number of incoming overnights is forecast to grow by a record 20 million over the coming decade. 2010 notched up a record 60 million overnights...

GNTO well equipped up to 2017 with targeted theme-marketing

Germany has many facets as a holiday destination. The GNTO markets and promotes these worldwide with a combination of alternating annual theme years and supplementary highlight themes. These target...

The German holiday market in 2010 and holiday trends in 2011

The German travel research society FUR recently presented provisional statistics for the German holiday market in 2010 and tentative trends for the coming year. The FUR Travel Analysis RA 2011 will...

Germany on an economic high – optimistic outlook for 2011

Leading German research institutes, industry and business federations are cautiously optimistic that 2011 will be another good year for the German economy. After 3.5 per cent growth in 2010 – most of...

German Coach Tourism Facts & Trends

Sound and reliable market statistics are the basis for successful coach tourism marketing, promotions and sales and for effective RDA-Workshop preparations. The RDA Market Research Report 2010 is...

Holidays in Germany are booming

Germany’s tourism landscapes are well and truly blooming twenty years after German reunification on 3rd October 1990. Tourists from abroad are also discovering what Germany has to offer between the...