"Red Bus" – the prize for innovation and marketing in the coach tourism sector

As a company involved in the coach tourism sector you too can enter the Red Bus competition.

This is a wonderful opportunity to present your top services to your industry colleagues. In the words of our competition motto: together we can achieve more. So please present your services, innovative ideas and / or advertising measures to an international Jury …

... and you will see that you are already on to a winner!

Submit your top coach tourism innovations and services! Whatever you would like … the main thing is that they are all about coach and group tourism.  Whether you are a coach company, group travel wholesaler, group tourism or niche operator;  a hotel, tourism organization, ferry company, coach manufacturer or an IT company …  –  all involved in this great branch may apply!

The "Red Bus 2012" prizes will be awarded at a special ceremony at the RDA-Workshop 2012 in Cologne.

Categories

Prizes will be awarded in the following categories:

• RDA-Workshop Prize for professional workshop participation
• Top marketing – honouring your marketing
• Innovation awards
• Prize for tour operator and tour operator partner catalogues
• RDA internet and media prize
• RDA surprise prize (not on a regular basis though)
• Science and advancement award for up-and-coming talent

Competition and Criteria

The following criteria will be used when appraising your performance:

• Innovation potential
• Originality
• Creativity
• Marketability
• Target group orientation and customer proximity
• Transparency
• Adaptability
• Profitability
• Efficiency
• Sustainability
• Aesthetics, originality threshold
• Formalities, upholding legal conditions

Members of the Red Bus Committee

Konrad Behringer (RDA Vice President)

Prof. Dr. Harald Bartl (Chairman of the Jury)

Dieter Gauf (Organisation on behalf of the RDA)

Gerd Niels Wötzel (Initiator and Director)

The Jury

The international jury is made up of the Red Bus Committee, representatives of the RDA Board of Directors and of the RDA-Workshop Touristic Service GmbH along with external experts. The jury’s final decision will be expertly founded. The decision of the jury is binding and takes place under exclusion of ordinary legal proceedings.

The Prize-giving Ceremony

Prizes will be presented at an awards ceremony during the RDA-Workshop 2012. Winners will receive attractive prizes and certificates.

Participation and Application Deadline

The following terms of participation are to be observed in order to guarantee equal opportunity, transparency and impartiality.

Applications can be submitted immediately. Close of registration is 28th April 2012.

Participation in the "Red Bus" competition is free-of-charge.

Submitting competition entries

Entry documentation is to be submitted in written or electronic form (E-mail with .pdf attachment) to info @rda .de. The identity of the applicant has to be unambiguous and crystal clear. Documents which cannot be clearly assigned or entries which do not have contact details for an appropriate contact person will not be evaluated.

Further information from RDA Head Office in Cologne.